Influence 

\ in·flu·ence \

noun, the action or process of producing effects on the actions, behavior, opinions, etc., of another or others.

Influence is where things come full circle. Society wants to persuade us to believe that influence is all about numbers. The real truth is that it’s about trust. How can you have the power of influence without gaining your audience’s trust? That trust affords you the opportunity to leverage your skills and knowledge to create a lasting impact. Influence.